Associate Director, Cultural Strategy (Amsterdam)
Harnessing the power of empathy is part of who Helene is. She strives for closeness and connection to truly get under the skin of what’s going on in people’s lives. After starting out in brand strategy and design, she stepped into insight and innovation. She found her fire for bringing consumer, shopper and patient stories to life around the world, getting stuck into opportunity building to get solutions out into the market that will make a difference. She’s worked across a truly diverse set of topics and categories, but her favourites have been within plastic pollution, bacon, breastfeeding and paediatric food allergies. She’s a curious explorer, dot connector and problem solver, wishing for a Sherlock Holmes Mind Palace, but settling for an overuse of post-it notes.