Jacob Cook

Senior Project Producer (APAC)

Jacob is a Senior Project Producer at Crowd DNA, with experience across both the London and APAC offices. He brings expertise in various research methods from his time at Flamingo and specialises in recruiting unique participants such as experts, leading-edge consumers, and influencers for projects in industries like fashion, sportswear, and tech. A standout moment in 2023 was producing a high-impact campaign for the rebrand of Emporium for Vicinity Shopping Centres. The goal was to revitalise the brand as the ‘House of Melbourne’ through a 12-month OOH, social, and PR campaign. Working closely with insights, socialise, and creative teams, the project delivered three 30-second videos, a 60-second hero film, 50 images, and a library of content that authentically captured Melbourne’s essence. Jacob thrives on collaboration, ensuring each project delivers best-in-class results through a considered approach to client management, project execution, and participant recruitment.

Narrated Galleries

We love films, but narrated galleries – fusing showreels of still images and audio of participant commentary – creates outputs that allow for high levels of reflection and audience empathy. Ideal for user experience work, in other words
Crowd Communities

We’ve a wealth of experience at setting up and managing communities for clients, with learnings on how best to engage audiences and a full box of tricks for maximising what we get out of the work – including geo tagging, streaming in social media data and a mobile optimised platform
Pinterest

We’ve used Pinterest to really good effect on a number of projects recently, helping us to explore differences and commonalities among different typologies in areas such as fashion and style, home, holidays and entertainment. Engagement levels with participants always rank high, and clients love the vividness and clarity of the findings.
Citizen Journalism

Citizen journalism works on the principle of making reporters of our participants, briefing them to capture what’s happening in the lives of their friends and family via video dispatches and blogging. It gets us places where we can’t otherwise get. It bypasses the bias of having a researcher in attendance. People are often more accurate reporters on those around them than on themselves, so that’s another bias circumnavigated.
Network Audits

If you want to really understand how people interact with those around them, it’s logical to research interconnected groups of friends, family and work colleagues. First developed as part of our award winning word of mouth research for Guardian News & Media, and since then refined and reconfigured across a range of global projects, our network audit approach helps us understand who’s influencing who as authentically as possible.