Jantina Rees

Jantina Rees

Director, Project Production (Best Practice)

Jantina’s interest in culture was piqued while sat in a psychology class, as she discovered just how much the world around us influences our personalities, thoughts, beliefs, and ultimately our behaviour. Via an MA in cultural studies and a masters in business, Jantina realised helping companies uncover what made their customers tick was the path for her. Now, having run brand trackers for the likes of Red Bull, and through learning why fans of Jodi Picoult return to her again and again, she applies her research skills to finding the perfect people to bring our clients’ worlds to life. Thankfully, Jantina also loves puzzles and logic, so piecing together project elements is right up her street. When not doing this, she strives to emulate Chilli (from Bluey – absolutely the best cartoon around) as best she can, or is training for the next big run with her spaniel. He follows… well, most of the time.

  • Narrated Galleries

    We love films, but narrated galleries – fusing showreels of still images and audio of participant commentary – creates outputs that allow for high levels of reflection and audience empathy. Ideal for user experience work, in other words

  • Crowd Communities

    We’ve a wealth of experience at setting up and managing communities for clients, with learnings on how best to engage audiences and a full box of tricks for maximising what we get out of the work – including geo tagging, streaming in social media data and a mobile optimised platform

  • Pinterest

    We’ve used Pinterest to really good effect on a number of projects recently, helping us to explore differences and commonalities among different typologies in areas such as fashion and style, home, holidays and entertainment. Engagement levels with participants always rank high, and clients love the vividness and clarity of the findings.

  • Citizen Journalism

    Citizen journalism works on the principle of making reporters of our participants, briefing them to capture what’s happening in the lives of their friends and family via video dispatches and blogging. It gets us places where we can’t otherwise get. It bypasses the bias of having a researcher in attendance. People are often more accurate reporters on those around them than on themselves, so that’s another bias circumnavigated.

  • Network Audits

    If you want to really understand how people interact with those around them, it’s logical to research interconnected groups of friends, family and work colleagues. First developed as part of our award winning word of mouth research for Guardian News & Media, and since then refined and reconfigured across a range of global projects, our network audit approach helps us understand who’s influencing who as authentically as possible.