Jantina’s interest in culture was piqued while sat in a psychology class, as she discovered just how much the world around us influences our personalities, thoughts, beliefs, and ultimately our behaviour. Via an MA in cultural studies and a masters in business, Jantina realised helping companies uncover what made their customers tick was the path for her. Now, having run brand trackers for the likes of Red Bull, and through learning why fans of Jodi Picoult return to her again and again, she applies her research skills to finding the perfect people to bring our clients’ worlds to life. Thankfully, Jantina also loves puzzles and logic, so piecing together project elements is right up her street. When not doing this, she strives to emulate Chilli (from Bluey – absolutely the best cartoon around) as best she can, or is training for the next big run with her spaniel. He follows… well, most of the time.