Jennifer Robinson has arrived at Crowd DNA from senior roles at national newspapers. Most recently she was editor across six weekend supplements for The Mirror, The Express and The People, and celebrity title OK!. Before the internet made her job easier (no more dusty ‘cuttings’ folders), she wrote for style magazines and undertook trends research for MTV. She brings to Crowd her faith that the best way to get an exclusive story – or data, or insight (or anything, really) – can be simple. Just ask the question. And make sure you press record. When not thinking about the times she didn’t press the right button on her dictaphone, Jennifer is trying to not think about dead bodies when swimming in the Thames and teaching yoga.