Commercial Director (London)
Lucy joined Crowd DNA from The Future Laboratory where she spent the last few years helping clients to understand trends and the evolving future landscape. With a background in journalism, comms and foresight, Lucy has a deep-rooted understanding of how culture informs and influences the world of brand and business, as well as an innate curiosity about people and the world around them. Outside work, Lucy enjoys flora, star-gazing, reading (with a particular penchant for historical fiction), and is a voracious enthusiast for TV in all forms and genres, from historical drama to crime thriller to documentary. (Is TV the most underrated form of culture?) Sadly, most of her TV watching now is Cocomelon which makes her ears bleed.