Senior Cultural Strategist (APAC)
Coming from a creative background, Maxi kicked off her career working as an art director on the agency side for brands such as White Claw, Prime Video, Spotify, and Dr Martens. With a globetrotting childhood, she grew up all over Europe, followed by a few years in the US, before settling in sunny Sydney. Different cultures and beliefs have therefore been deeply embedded into the way she thinks and works. Today, she fuses her creative lens with all things culture and strategy. An early bird, you’ll find her on sunny morning walks at the beach or teaching a 6AM Pilates class before work.