
Thomas Hayes
Associate Director, Cultural Strategy (APAC)
Joining Crowd DNA from FiftyFive5, Tom has over eight years experience working within research and strategy. Over the course of his career, he’s worked with a host of clients across FMCG, tech, media, banking and financial services. You can also throw in alcohol, as well as the not-for-profit sector and state and federal government. He’s led research across Europe, North America and the Asia Pacific Region. Tom is particularly passionate about research being a form of advocacy, able to galvanise and unite organisations. Outside of work, he can be found hitting drums, reading books or spending time with his cat, Barney.