Having studied archaeology at UCL, Tom’s interest in culture began with exploring human history and societal structures through a material lens. He went on to work in tech, spent time teaching history and coaching football in South Korea (where he is one for one in managerial trophies…) and wrote market reports for proptech start-ups. Next, he returned to UCL for an MSc in innovation and sustainable development, where he encountered Crowd DNA. Leading a university project collaboration with Crowd sparked his drive for strategic insights, and he got in touch for an opportunity in the Culture Club internship programme – which swiftly led to a permanent role in the strategic insights team. On the side, Tom is a keen Sunday league footballer, enjoys wandering London’s newest art exhibitions and exploring the city’s diverse music scene.