How do you summarise a generation in 90 seconds? In the name of producing powerful, thought provoking stimulus material for events, workshops and suchlike, that's the challenge we set ourselves...
We wanted to pull apart the differences between Generations X, Y and Z in a clear and simple fashion; in a manner which acts as a springboard for lively conversation, sharp strategic thinking and, ultimately, genuine action. Ok, yes, we’ve had to generalise in places. And generational experiences are of course bound to vary based on personal circumstances (location, upbringing, personal interests etc). But nonetheless we’re very pleased with what we’ve cooked up. We hope you like too.
Generation X (born: 1966-1976)
Generation Y (born: 1977-1994)
Generation Z (born: 1995-)