Privacy Policy

This privacy policy sets out how Crowd DNA Ltd uses and protects any information that you give Crowd DNA Ltd when you use this website.

Crowd DNA Ltd is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

Crowd DNA Ltd may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 6/7/17.

What we collect

We may collect the following information:

  • name and job title
  • contact information including email address
  • demographic information such as postcode, preferences and interests
  • other information relevant to customer surveys and/or offers

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • Internal record keeping.
  • We may use the information to improve our products and services.
  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
  • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.

Security

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

  • whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
  • if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at hello@crowddna.com.

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please write to hello@crowddna.com.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.

Crowd DNA Deliverables for Ogilvy Labs

Here's some recent examples of our delivery across the creative spectrum

Websites:

Just a couple of our most recent productions (in addition to our own site revamp late last year).

UK Tribes – the UK’s longest running and most respected youth research project (by us for Channel 4). Findings captured in a content-rich website which is a good example of our work (soon to be updated with the latest wave of research).
Sony Music FanBase – a bespoke research portal designed to spread information gathered by the Insights team throughout the wider organisation. Audiences are brought to life via a mix of blog content, profiles, reports, and a link to their ‘SoundBed’ community – a panel of highly engaged music taste-makers.

One pagers:

Quick and neat summaries designed to get the message home. We’ve done a lot more of these that we can’t show for confidentiality reasons, but here’s a sample of our more industry-facing work. Click the orange text to download the full docs.

Peroni Trendsetters – An elegant, suitably trendy way of showing off insights from our ongoing work into London trendsetters

FourFourTwo – A comic showing the day of the world cup for football fans in the summer of 2014

Film:

We’ve produced a wide range of film, from quick visual summaries to story-led animation pieces. It would take an age to sit through all of our content, so here’s a quick highlight reel based around our youth work, along with one of our very successful Gen X, Y, Z summaries.

Youth Highlight Reel

Gen Z

Events:

Last but not least, we’ve produced a wide range of events – from multi-sensory immersion sessions where attendees step into the world of a particular audience, to workshops where we tackle a challenge via interactive exercises, to knowledge-sharing sessions where expert speakers inform, engage and inspire the audience.

CHANNEL 4 ROAD TRIP: 2015

Crowd DNA are coming your way if you live in Manchester, Liverpool, Birmingham, Bristol, Cardiff or London!

We’re the creators of UK Tribes, the UK’s biggest youth culture study for Channel 4. We immerse ourselves in the trends that influence, shape and inspire the current youth landscape in the UK. Want to know about Sea Punks or what trends are simmering away for Real Gamers in 2015? We’re the ones to ask.

We’re proud of our work at Crowd DNA and we aim to keep it that way. That’s why we’re heading out on a road trip in January and February 2015 to rejuvenate the Tribes that make it onto our map.

What do we want?

We want to speak to the cultural shapers, makers and influencers in Manchester, Liverpool, Birmingham, Bristol, Cardiff or London – but we’ll happily make a little detour if you’re in the ‘burbs somewhere!

We’re not looking for celebs – we’re interested in chatting to young people who are living and making youth culture what it is today. We’re looking for honest opinions and fresh perspectives. We want to hang out with the people who are going to point us in the right direction when it comes to hunting down the places to go and people to see.

So what’s in it for you?

You’ll be shaping the future of an innovative project that has remained at the forefront of definitive youth culture for the last decade as well as representing your scene and your city.

Final bits and pieces…

Don’t worry we won’t be interviewing you. We’ll be hanging out with you and your mates and having a bit of a chat. It could be over a coffee or something a bit stronger. We’re looking for people to show us around their studios, get us to gigs, browse for books or grab a bite… you get the picture.

If you think you fit the bill then contact c.pearson@crowddna.com or

Twitter – @Channel4RoadTrip

Facebook – Channel 4 Road Trip