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Date posted: 05 Jan 09
Posted by: Crowd DNA

Well, okay, we've embellished things a bit there. But nonetheless, there's further evidence of the rise of the Craft Kid with the news that John Lewis is reporting 50% increases in sewing machine sales in the last quarter. Recap on exactly who the heck the Craft Kids are courtesy of our short vid on them for Channel 4.

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Date posted: 05 Jan 09
Posted by: Crowd DNA

Just in case you opted for a media blackout over the Christmas period, Crowd DNA made it into The Guardian Guide's 2009 Pop Culture Handbook. We were talking about a few of our favourite trends, including Craft Kids, location based digital apps, vertical social media and QR codes.

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Date posted: 05 Jan 09
Posted by: Crowd DNA

We're running some good content over on Three Speech, the blog we manage for Sony PlayStation, identifying key gaming trends to look out for in 2009.

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Date posted: 23 Dec 08
Posted by: Crowd DNA

In lieu of dishing out cards, bottles, hampers etc (next year, next year) Crowd DNA wishes you all a great Christmas and a rewarding New Year.

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Date posted: 15 Dec 08
Posted by: Crowd DNA

The LittleBigPlanet takeover of the Three Speech blog we run for Sony PlayStation acheived some great results. Around 150,000 users checked out the takeover in the first four weeks (and, of course, new users will continue to click through to this content in the months to come).

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Date posted: 10 Dec 08
Posted by: Crowd DNA

Lidl has approximately 480 stores in the UK, with a projected 2.5% share of the UK grocery market.

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Date posted: 06 Dec 08
Posted by: Crowd DNA

We were having a search around to see if anyone had been blogging about the WARC/WOM event and came across this good post on Robin Wilson's Opposite Direction blog.

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Date posted: 04 Dec 08
Posted by: Crowd DNA

We're currently beta testing and putting the finishing touches to Influencer DNA, our proprietary technique for identifying influencers.

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Date posted: 02 Dec 08
Posted by: Crowd DNA

Here’s a few rather hastily typed thoughts from today’s World Advertising Resource Centre Word Of Mouth event in London. We couldn’t stay for the day but nonetheless caught three really interesting talks, each in its own way giving good food for thought.

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Date posted: 02 Dec 08
Posted by: Crowd DNA
Tags : insight | qr codes

These days the QR Code is not such a rare sight – we see one every morning on the front pages of copies of City AM, as we valiantly attempt yet again to try and understand CFDs, CDOs and hedging...

QR Code
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