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After 18-ish months in The Biscuit Building, Crowd DNA are on the move - all the way to, well, next door actually, as we take up residence in a bigger space in The Tea Building.
The speed in which new technology is released remains unrepentant. It seems every week something new or updated comes along, rendering what you once believed to be cutting edge left slightly dated. However, the truly innovative gadgets are rarer, but luckily for us 2010 looks to be gearing up as a good year for this kind of exciting technology.
Crowd DNA's Andy Crysell presented our word of mouth research for Guardian News & Media at the market research society last week. Never fear if you weren't there but would like to check this case study out, as we've uploaded it online now too.
Crowd DNA account manager Paul Allen headed along to check out the latest Word Of Mouth UK espresso session, at which Dr Robert East was holding court, assessing the potential for life after NPS when it comes to WOM metrics.
Crowd DNA have been invited to speak at the Market Research Society in London, on the evening of February 9. Make it along if you can (and, well, if you're a member of the MRS, too). With a big emphasis on our word of mouth/brand advocacy study for Guardian News & Media, we're going to present the following...
Crowd DNA is expanding its business beyond research, as we tap into our skills across content and community to offer new services to existing and prospective clients. This means we're looking for new contributors (both freelance and potentially on staff). If you've an informed and innovative take on how brands should use social media spaces we'd like to hear from you.
Our presentation for Digital Cinema Media (Cineworld and Odeon) is now online, if anyone fancies checking it out (there are no film clips in the online version, though we can also make these available if you want to see them too). Called Diving In, we presented this work at DCM’s Bigger Picture conference in the autumn.
It's snowing, London seems to have fallen asleep, so Crowd DNA figures it time to wish you all the utmost of season's greetings and the best wishes for a hopefully very exciting Twenty Ten.
Here's our press release on our newly refined effectiveness research offering... Full service research agency Crowd DNA is launching an effectiveness research wing in January 2010. The agency, whose client list includes Channel 4, The Guardian, River Island, Global Radio, Bauer, Dorothy Perkins, MTV, Oakley and the COI, is currently best known for commercial and
Some thought son the recent light-hearted debate held by IAB and WOM UK, titled “Should social media be paid for?”, by senior account exec Jess. The room was asked to vote before the debate, with the majority already believing that brands should be able to pay for advertising and sponsorship within the social media space…
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