Crowd Labs, Crowd DNA’s training programme, has evolved over the years, supporting our team to hone their craft at delivering culturally charged commercial advantage for our amazing clients. Laura Warby explains…

One of the things we’re proud of at Crowd is our learning culture, where we celebrate curiosity, nurture open-mindedness and critical thinking. We’re lucky to have an ambitious team that embodies this mind-set, a team that takes personal and professional growth as seriously as we do. So it’s only fitting that we have a training programme – Crowd Labs – to match. 

The format of our training is varied, encompassing more formal sessions, as well as learning-on-the-job. A large proportion of it is delivered by in-house experts. Within our team there exists hundreds of years of experience across a dizzying array of skill-sets. From researchers to strategists, PhD doctors to journalists, creative storytellers to project managers and everything in between.

There’s no-one better equipped than our team to deliver our core capabilities training – they know their trade, they know Crowd, and they know our people. We don’t stop there, though. Where we think we can add an extra sprinkle of inspiration, we’ll invite external speakers to mix it up. 

As we get stuck in to 2022, we’ve already had some brilliant sessions: 

Group managing director, Matilda, kicked the year off with her Nailing Client Management training – an interactive session where she shared some words of wisdom about how to build trusted partnerships with our clients, leveraging her 10 years of experience client-side before she moved into the agency world.

MD of our APAC offices, Elyse, talked us through Getting Analysis Right – addressing tensions like ‘analysis paralysis’ when faced with huge quantities of unstructured data, and offering solutions for a more methodical, unbiased approach to making sense of it all and arriving at focused and critical strategic thinking. 

Our head of people, Alex, recently delivered a session on The Art of Giving & Receiving Feedback – an incredibly important skill-set but also one that’s difficult to get right. Too soft – you might not recognise it’s being given. Too direct – you run the risk of causing defensiveness, ultimately losing impact. Alex helped us with some practical formulas and tips and tricks to ensure it lands in the right way – be it day-to-day or via annual reviews. 

Finally, our first guest speaker of the year was author, distinguished toastmaster, communication coach and founder of Now You’re Talking, Lyn Roseaman, who ran a series of masterclasses & workshops around Presentation Skills. Having previously worked in the insight world for over 30 years, Lyn was able to tailor sessions perfectly to fit our teams’ levels and needs, giving us expert guidance and practical techniques for landing our work with greater confidence and impact. 

With a pipeline of other exciting training sessions already in the diary, we’re looking forward to continuing our strong start to Crowd Labs 2022. Our sights are set on building a best-in-class training programme that helps our team attain a unique and competitive skill-set, one that nurtures both professional and personal growth.

Lila @ Crowd DNA

We're excited to start working with our new DEI learning hub...

We’re proud and excited to have launched the Lila learning hub at Crowd DNA. It’s a really nice internal education platform and resource that will help us embrace the need for greater diversity within our team, while forging an inclusive and equitable working environment. 

Over the last week, we got started on the first modules, working through the content, watching the vids and discussing our thoughts in safe and open-minded sessions.

We think that cultural insight, and the empathy it builds, can play an important role in improving society. This is something we very much want to be part of, both in terms of our internal structures and in the work we undertake with clients. But all of that said, we acknowledge that the insight and strategy fields have a seriously long way to go to be as representative as they need to be. There is much to do.

Thanks to Luzie Richt in Crowd DNA’s Amsterdam office for working so hard to get us all onboarded. Let’s do this, Lila.

We love the work we do and we're pretty lucky to get to do it. If cultural insights and strategy interests you too, applying for an internship at Crowd DNA New York is a great way to get started.

Crowd DNA’s Culture Club is a carefully designed internship program that brings rigor and quality to those seeking experience in insight and strategy.

You can get to work with our New York team across a variety of projects and learn about our four main specialisms: strategic insights (qualitative research), Crowd Signs (trends, semiotics, unstructured data), Crowd Numbers (quantitative research), Socialise (creative and editorial).

Shaped from observations, conversations and an ambition to truly meet with contemporary needs, Culture Club comes in four stages:

Culture Relevance: immersion in Crowd DNA’s training modules on what we mean by culture, how it manifests and why it matters to brands

How We Work With Culture: exploring the methods and frameworks that we use at Crowd DNA to get close to culture and then to derive strategic meaning from it

Practical Application: theory’s all good, but you learn so much from getting involved; at Culture Club you’ll get to work (in a meaningful fashion) on a number of projects, and at various point along the timeline

Culture Wrap: we don’t just wave you away with a thank you card. Concluding the program, there’s a coaching session with a senior member of the Crowd DNA team, including recommendations on next steps, what to learn more about etc. We want you to leave us primed and excited for what’s next.

In fact, we don’t necessarily want you to leave us. We offer permanent roles to circa 25% of those who come on board for an internship at Crowd DNA. And even when we’re not able to offer this, the vast majority of those who spend time with us end up someplace very exciting, in fields such as insight, advertising, media and beyond.

No intern is left just making coffee at Crowd DNA. We encourage cultural curiosity and the opportunity to experience myriad aspects of our work. Importantly, we also hope to imprint on those who join us, the importance of adaptability (one of our values is Everything Is Changing, after all) in the future workplace.

Our internships are paid $25/hour, 30 hours per week and we’re committed to offering an inclusive and exciting place to work.

How To Apply…

We’re not asking for resumes and we absolutely do not require you to come to Culture Club armed with a college degree (though they’re of course good, too!), nor to be the loudest person in the room. But we do expect to see evidence that, in your own way, you have an active interest in culture and brands, and where they intersect (we can teach you the insight and strategy bits). 

If interested, please submit an application via this form and we’ll pick up on the conversation from there.

Here’s some feedback from some of our former Culture Club recruits

“On my first day of Culture Club, I was out on the streets interviewing young athletes. It’s a real crash course in the world of insight and strategy, and Crowd is the sort of place where you can put your hand up for anything and get involved. As someone who had a real interest in culture, but no idea of what sort of career that could give me, Culture Club was a great launchpad – and I’m still here 14 months later!”

“I discovered Crowd when I was studying for my masters. I wanted a career change after working in education management and I thought that insight would be ideal for me. I like meeting new people, exploring ideas and being creative. But to get into a new industry, I knew I would need experience (both for my CV and for myself), so I thought an internship was a good way to go. On my first day at the Hoxton Square office, everyone was friendly, open and super smart. I got stuck in and started working with some huge brands from the get-go. In my first month, I worked on an online community, conducted interviews and even went on fieldwork. I was completely trusted, and that’s what I liked about the internship: I wasn’t treated like an intern at all. I was part of the team. Now that I’m a consultant, I take a lead role on projects for major clients, receive regular training and feel supported in all areas of my progression. Interning at Crowd was a great choice for me at a crucial turning point in my career.”

“I wasn’t made to feel like an intern at all during my internship at Crowd, I felt a lot of trust from the other team members and got stuck into lots of different tasks from day one. Everyone is really nice and supportive and there’s a great team spirit.”

“Interning at Crowd was a really fun and rewarding experience. Over the course of the internship, I was able to try out loads of different skills, from vox pops to qualitative and quantitative analysis. I gained hands-on experience of the different research methods and how they inform cultural strategy. After my internship, I moved into the Crowd Numbers team as an executive.”

We love the work we do and we're pretty lucky to get to do it. If cultural insights and strategy interests you too, applying for an internship at Crowd DNA Sydney is a great way to get started. Culture Club kicks off again now...

Crowd DNA’s Culture Club is a carefully designed four month internship program that brings rigour and quality to those seeking experience in insight and strategy.

You can get to work in any one, or across, our four main specialisms: strategic insights (qualitative research), Crowd Signs (trends, semiotics, unstructured data), Crowd Numbers (quantitative research), Socialise (creative and editorial).

Shaped from observations, conversations and an ambition to truly meet with contemporary needs, Culture Club comes in four stages:

Culture Relevance: immersion in Crowd DNA’s training modules on what we mean by culture, how it manifests and why it matters to brands

How We Work With Culture: exploring the methods and frameworks that we use at Crowd DNA to get close to culture and then to derive strategic meaning from it

Practical Application: theory’s all good, but you learn so much from getting involved; at Culture Club you’ll get to work (in a meaningful fashion) on a number of projects, and at various point along the timeline

Culture Wrap: we don’t just wave you away with a thank you card. Concluding the programme, there’s a coaching session with a senior member of the Crowd DNA team, including recommendations on next steps, what to learn more about etc. We want you to leave us primed and excited for what’s next.

In fact, we don’t necessarily want you to leave us. We offer permanent roles to circa 25% of those who come on board for an internship at Crowd DNA. And even when we’re not able to offer this, the vast majority of those who spend time with us end up someplace very exciting, in fields such as insight, advertising, media and beyond.

No intern is left just making coffee at Crowd DNA. We encourage cultural curiosity and the opportunity to experience myriad aspects of our work. Importantly, we also hope to imprint on those who join us, the importance of adaptability (one of our values is Everything Is Changing, after all) in the future workplace.

Our internships are paid minimum wage and we’re committed to offering an inclusive and exciting place to work.

How To Apply…

We’re not asking for CVs and we absolutely do not require you to come to Culture Club armed with a degree (though they’re of course good, too!), nor to be the loudest person in the room. But we do expect to see evidence that, in your own way, you have an active interest in culture and brands, and where they intersect (we can teach you the insight and strategy bits). 

For starters, please complete this form and we’ll pick up on the conversation from there.

Or to find out more about Culture Club, get in touch with Crowd DNA’s head of people, Alexandra Smith. They will be able to share more details, find out what’s important to you, and discuss opportunities.

PS – We know that you have other things going on (study/kids/other jobs/getting out and living life after the two years that have just been). We are super open to a part-time/flexible arrangement and making something work for you.


Here’s some feedback from some of our former Culture Club recruits

“On my first day of Culture Club, I was out on the streets interviewing young athletes. It’s a real crash course in the world of insight and strategy, and Crowd is the sort of place where you can put your hand up for anything and get involved. As someone who had a real interest in culture, but no idea of what sort of career that could give me, Culture Club was a great launchpad – and I’m still here 14 months later!”

“I discovered Crowd when I was studying for my masters. I wanted a career change after working in education management and I thought that insight would be ideal for me. I like meeting new people, exploring ideas and being creative. But to get into a new industry, I knew I would need experience (both for my CV and for myself), so I thought an internship was a good way to go. On my first day at the Hoxton Square office, everyone was friendly, open and super smart. I got stuck in and started working with some huge brands from the get-go. In my first month, I worked on an online community, conducted interviews and even went on fieldwork. I was completely trusted, and that’s what I liked about the internship: I wasn’t treated like an intern at all. I was part of the team. Now that I’m a consultant, I take a lead role on projects for major clients, receive regular training and feel supported in all areas of my progression. Interning at Crowd was a great choice for me at a crucial turning point in my career.”

“I wasn’t made to feel like an intern at all during my internship at Crowd, I felt a lot of trust from the other team members and got stuck into lots of different tasks from day one. Everyone is really nice and supportive and there’s a great team spirit.”

“Interning at Crowd was a really fun and rewarding experience. Over the course of the internship, I was able to try out loads of different skills, from vox pops to qualitative and quantitative analysis. I gained hands-on experience of the different research methods and how they inform cultural strategy. After my internship, I moved into the Crowd Numbers team as an executive.”

We’re seeking a skilled strategic insights expert to join our London team on adventures at the intersection of brands and culture...

We’re seeking a skilled strategic insights expert to join our London business as an associate director. You’ll get to work on fabulously diverse and exciting projects as part of the Crowd DNA team dedicated to media, tech and finance clients.

The briefs we get are amazing – truly at the intersection of culture and brands. We want someone who can bring both provocative thinking and total diligence to this type of work, and who can call on circa six plus years of relevant experience. As importantly, we want someone who relates to our values and will treat those around them – team members, project partners, participants – kindly and fairly at all times.

The details

Here’s what we’re looking for:

Project Lead

– You need to have the confidence and necessary experience to take the controls of large and sometimes complex projects; to be an informed, energised and trusted advisor to our clients

– Demonstrable experience of working on multi-market projects is important, as is the ability to lead a team on them

– We’re looking for strong evidence of experience in areas such as brand positioning, proposition development, growth strategies, trends exploration and innovation/transformation projects

– A solid set of qualitative research skills (online and offline); also in areas such as desk research, interacting with experts and influencers, developing frameworks and personas, and using diverse data sources

– We’re looking for someone who can bring a real sense of craft to their work; from the outputs they produce and strategic recommendations they devise, to how they run workshops and articulate fresh ideas that have cultural-commercial relevance

– We want someone who’s enthusiastic about the idea of working alongside strategists, data analysts, trends specialists, writers, filmmakers and designers; collaborating both with those in our London team and in our overseas offices

Proposals, Team Management, Budgets & Wider Responsibilities

– Track record of writing high quality proposals and of project design – plus a clear interest in devising strategies for establishing and growing relations with clients

– Accurately updating Crowd DNA’s leadership team on project progress and on the development of those who report into you

– Solid understanding of costing projects, budget control, and effective collaboration with suppliers and project producers

– Responsible and empathetic line management of team members, both in the context of live projects and their broader development and wellbeing

– An active interest in furthering diversity, inclusion and equity in the workplace and through our work

Working at Crowd DNA

The role comes with a competitive salary of £48,000-£59,000, and clear paths to promotion and to new opportunities. Benefits include:

– Bonus and pension schemes

– Generous gender-neutral parental leave policy

– 10am-6pm hours (also flexi time, early finish Fridays in the summer, and 1⁄2 day for birthdays)

– Flexible WFH/WFO policy

– Paid sabbatical after five years; 30 days ‘work from anywhere’ scheme each year

– Company awards, days out, betterment scheme, drinks, lunches

– Training sessions and guest speakers

– Cycle to work scheme

– Westfield Health benefits programme

It’s an entrepreneurial and energised environment, fast paced and collaborative. If you fancy working in a place where setting the agenda for the future of cultural insights and strategy is coded into the way of working, please get in touch with our head of people, Alex Smith (HR@crowdDNA.com), providing a covering letter and CV in the first instance.

 

Crowd Signs: Radical Rest

Our latest Crowd Signs trends film takes in some radical rest...

Our Crowd Signs videos give us an opportunity to share concise takes on cultural change. In the latest, Radical Rest, we’ve noticed that whereas rest was once thought to be downtime, a chance to recharge between periods of work, work, work, recently the right to rest has become something that individuals are fighting for. A part of our lives we individually protect and actively nurture.

Rest has become something to militantly carve out, rather than squeeze in to a busy schedule.

Why is this?

More than anything, people are increasingly wary of the ‘always on’ lifestyles, where productivity is the only measure of a person’s worth. These are lifestyles where burnout and exhaustion are badges of being busy, and privilege. As a result, people are looking for actively unproductive ways to unwind, rising above the grind. 

In short – rest has become radical 

So What’s Next? 

We predict that our definitions of rest will become increasingly active, not passive. As individuals indulge in a more radicalised version of downtime, the highest quality rest will be seen as a right, rather than a luxury. Its practice is considered a key ingredient to a fulfilling life. 

Check the vid – while we take a quick nap. 

 

 

A fantastic opportunity to take charge of Crowd DNA's editorial output...

Reflecting our place at the intersection of culture and brands, Crowd DNA has produced so much great content over the last 13 years. High quality, provocative points of view on everything from life in New York neighbourhoods to the future of womxnhood; new trends in sports fandom to the after-dark economy; data analysis of the BLM movement to the semiotics of banking. We also create content to share our craft – such as how we use scenario planning in strategy, capturing stories from our KIN network of experts and creators, or new ways to engage people in citizen journalism.

We’re good at this stuff, but we can get better – which is where this role comes in.

We’re seeking a content and comms manager to join our team in London, to take the lead on this vital aspect of the Crowd DNA brand. It’s about ensuring we have things to say that are credible and current; and that chime with our clients and the wider marketing/comms industry. Also, importantly, that reflect the values that we as a team hold dear.

Here’s more on what we’re looking for –

Around five+ years experience, most likely in an editorial or content role. So you could be coming at this as someone fully immersed in journalism about culture, but who’d like to develop their capabilities in the sphere of brands and consultancy; or alternatively, someone fully immersed in content marketing but who wants significantly more of a cultural perspective to their work. Of course, you might already have experience at both ends. That’s definitely ok, too.

High standard editorial skills, both in your own writing and sub-editing the work of others (while you will sometimes be commissioning other writers and working with members of the Crowd DNA team, the anticipation is you will lead on much of the written content).

Film, photography and design – confident at briefing and directing our video/photographers and designers when their input is needed. Our outputs sometimes take the form of mini documentary films, for instance.

Blogging and social – comfortable with blogging platforms/CMS, and at creating content for social media

Proficient at planning – you’ll be managing our content calendar, factoring in a mix of recurring formats and one-offs. We’re ambitious and want to create a good flow of content but we need timings to be realistic and the running order to be well-considered.

Ideas! You’ll need lots of them, both to bring new energy to our existing content streams (such as City Limits and Crowd Tracks) and to create new ones. We looking for takes on culture that will challenge and motivate our clients. And we’ll want you to quickly learn about our methods and techniques, so you can start devising compelling ways to communicate them – ways that inspire rather than sounding like a ‘hard sell’

Collaborative and solutions-oriented – you’ll be working with our senior team across our offices to develop ideas that live up to our brand ambition of creating culturally charged commercial advantage. You’ll also be working with trends, insights and ideas provided by the wider team; and collaborating with them to make sure we are maximising the right channels for sharing the content that we create.

The role comes with a salary of circa £50,000pa, and great benefits (pension scheme, generous parental leave policy, flexi hours/wfh, betterment scheme, training, paid sabbatical after five years, company lunches, days out, 30 days ‘work from anywhere’ scheme each year etc).

It’s an entrepreneurial and energised environment, fast-paced and collaborative. If you fancy working in a place where setting the agenda for the future of cultural insights and strategy is coded into the way of working, get in touch with Alex Smith, our head of people, providing a CV and examples of your work in the first instance.

We're looking for a consultant-level addition to our team, working on business development, client management, pitches and project design...

The focus in our commercial team includes external communication of the agency, business development, responding to briefs and understanding client needs, project design, briefing in new commissions to the project teams and having a strategic overview on live work. To help us with our growth, we’re seeking a consultant-level hire with a passion for working at the intersection of brands and culture.

What we’re looking for in more detail:

– There’s some flexibility over the seniority of the role (with pay and expectations to match), but this is most likely for someone with between 18 months and four years of agency experience

– We say ‘agency experience’, as while you might be working in the insight field, there’s scope for hiring someone with a background in a different type of agency (creative, strategy, media etc)

– We want someone who demonstrates an interest in insight, strategy work and trends, but who also comes equipped with a particularly commercial brain; if you can show previous experience in something business development-related, that’s a plus

– Evidence of/enthusiasm for helping solve brand challenges and interpret business objectives

– You’ll need to be seriously pro-active, super-quick at taking on new challenges and not short on confidence (we’ll want to get you speaking with clients ASAP; you’ll be expected to collaborate with director-level staff)

– First rate communication skills (both verbal and how you get ideas down on paper and in presentations) is absolutely key

The role comes with a salary of £32,000-£38,000, clear paths to promotion and to new opportunities, as well as great benefits (bonus and pension schemes, generous parental leave policy, flexi hours/wfh, betterment scheme, training, paid sabbatical after five years, company lunches, days out, 30 days ‘work from anywhere’ scheme each year etc).

It’s an entrepreneurial and energised environment, fast paced and collaborative. If you fancy working in a place where setting the agenda for the future of cultural insights and strategy is coded into the way of working, get in touch with Dr Matilda Andersson, providing a covering letter and CV in the first instance.