Everything’s A Mess... a webinar on how brands can navigate uncertainty
As you may have noticed, it’s been a turbulent few years. Shocks of uncertainty feel like they’re coming more seismically and frequently than ever (though, spoiler alert: things have always been uncertain) leaving us, and brands, and consumers in a constant state of flux.
But it isn’t all doom and gloom. There is good to come from uncertainty, and in chaos lies opportunity. So, how can you find a way through?
What should brands do or not do? Are you a hand holder, facilitator of escapism, or relatable realist – and what’s right for your brand?
At Crowd DNA we’re all about embracing the messiness of culture. It’s where we think brands can really thrive, and we relish our role as specialists in navigating unknowns. In this webinar we’ll:
_Discover how uncertainty can be a motivator for both consumers and brands
_Explore the human needs that are heightened in response to instability
_Use our trends and semiotics expertise to provide guidance on how brands can speak to these needs, across visuals, language and more
Join Rachel Rapp, futures director, and Amy Nicholson, associate director, futures, on Thurs October 5 to get stuck into the mess.