Cultural strategy executive Jasmine Lo reflects on her time spent during Crowd's Culture Club internship programme…

The start of a new year is always a good time to process experiences and jot down any learnings for the year ahead. Last summer, I joined Crowd’s Culture Club programme as a cultural strategy intern. The experience was a whirlwind in the best way possible. With time to reflect on it since becoming a permanent member of the team, I thought I’d write a bit of a note to self and share some things I’ve taken with me from the journey. 

1. Trust in the process of figuring it out

It is rarely a straight line to landing the right role and company. It certainly took me a while before I found Crowd. I don’t think I’ve ever completed an internship that felt as fulfilling as Culture Club. Being thrown straight in as a newbie is terrifying, but it’s the most effective way to learn, and Crowd has you shape-shifting and figuring it out from the get go.

2. There are so many ways in

It is always eye-opening to learn all the ways folks at Crowd made their way to the company. A non-linear career of funky job pivots or travelling across countries through the years is something we are united by. With such an array of experiences across industries and cultures, it’s no wonder Crowd does things a little differently. 

3. Confusion became my best pal, so, I will let it ground me

I have never been so pleased to have no idea what was going on than here at Crowd. Culture Club armed me with the openness to keep asking myself and others questions along the way. Every day was (and still is) totally different and it forces you to ask questions. Before joining Crowd, I had rarely seen research done with such creativity and empathy. The process itself is a source of endless inspiration.

4. Solidarity and support come in so many forms at Crowd

Who knows where little conversations here and there can lead to. One of the best pieces of advice I got when I first joined was: “it’s not about doing the most in order to prove yourself – that’s not what we’re about at Crowd – it’s about tuning in and being really present and talking to others”. As a newbie, that was invaluable to me. There is always someone at Crowd I feel able to reach out to and that’s really special and important to hold onto.

5. My cross-cultural chaos matters

This is cultural strategy after all. The more cultural nuance the better. I need to trust in the things I do know because they help me navigate a lot of what cultural strategy is. Our individual intuition to navigate conversations is everything. 

I’ve now joined the strategic insights team permanently, but I will always look back on my early months at Crowd with fondness. Culture Club is a prime example of what an internship should feel like – you should be able to walk away and into whatever role is next for you confident in the possibilities ahead. 

Curious about the Culture Club internship programme? Read all about it here.