Introducing Club Free – our new series to share the stories of people who in many ways represent freedom coming back on track…
Club Free Issue One, download it here.
A bold claim, but we’re going with it. We’re taking Freedom back – celebrating manifestations of it that are about community and shared responsibility rather than purely self-interest.
This editorial insights series will share the many positive and motivating stories emerging from people getting to live their lives just how they want to live them (and therefore more brands needing to move on from squeezing people into old fashioned little boxes).


Chapter One, The Poly-Normals & Chapter Two, The Financial Outsiders
First up in Club Free, issue one, The Poly-Normals and The Financial Outsiders. The former: a set of people changing sexual relationships for the better, for all; the latter: an equally community-minded group living and giving outside of elitist money systems. Brought together: clear signals of just how far and wide our Club Free adventures can take us.

The two chapter report includes:
_Introduction to the shared culture of this new freedom: embracing community, contribution and shared responsibility
_Spotlight on what brands can learn from this
_Sharing the stories of people who are getting freedom back on track.
We hope you find these stories interesting and inspiring. And please do feel (yes) free to reach out to the Crowd DNA team to explore how this type of thinking could apply to your brand challenges.
Club Free Issue One, download it here.
Though this is issue one, we in fact trialled some freedom material in a rather good webinar last summer – you can download our Reframing Ageing APAC and Un-Dependents reports here and here.